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DiscountIt is a pre-transactional monetization program that allows e-commerce merchants to convert window-shoppers into purchasers. DiscountIt gives consumers the option to pay for or obtain discounts towards – funded by AMPP - a product or service by simply trying a relevant offer from our AMPP network. Our offers are well known brands that consumers recognize and value. DiscountIt is a flexible and embedded program and can be customized to be triggered at any point in the pre-transactional e-commerce funnel – (e.g. product or service page, shopping cart page, home-page, product comparison page, email). When a consumer triggers the DiscountIt experience, the AMPP Engine determines in real-time, the most complimentary offers to display through our patent-pending technology solution for the consumer to try to obtain an immediate discount towards their product or service on the merchant site. This no cost industry leading pre-transactional program provides merchants with the optimal solution in the marketplace for increasing overall site conversions.